On page optimization first step of the SEO which every webmaster should look into. It not even take you an hour to learn and conduct some of these on-page optimization techniques. But you can ask me, why it is so important? – good speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
1. Title Optimization
one site’s title tag is by distance the important website optimization element. A title tag must be short but descriptive enough for your visitors to understand you and your business. Title tag is one of the first thing that is shown & indexed by the search engines. particularely it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.
Important things to include in your title:
• Your Name: it is very important for breading propose. If you feel that your users may search you by your brand name than it’s also useful to put it somewhere in your title.
• Keywords: If you want to rank for a particular keywords it is always well to place some of them in your title tag. one Title tag represents the whole flavor & content of your website. So if you are selling burger online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. explain a title which is readable to humans & also good for the search engine.
• toll-free numbers: Some not agree with me on this, but I understand including your phone number in the title tag does help your visitors to take a direct action! this also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). users are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the of the business and the level of support. If you want not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.
2. Meta Tags Optimization
Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. this site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and not written too well then there is a good chance that your site will simply be ignored.
Important things to include in your Meta Description:
• Include your Selling Point– ask your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP. For instance – if you sell ‘cheap web hosting’ then that a phrase like “hosting starting from only $0.99” may result in more clicks and visitors because your description will definitely match the flavor of search performed by the user.
• Keywords – Including some of your keywords will give you some benefits Google’s relevancy algorithm.
• Toll Free Numbers – if you won’t included this already in your title, you can rather include it in your Meta description. If the customers have skype installed on their computer, any number on their browser will become clickable which will result in a direct skype-out call. So basically, if your number come in the Meta description some of your customers might just prefer to call you directly instead of going through your site.
3. Important HTML Tags
It necessary for you to highlight certain parts of your website that you want your readers to look at. There are many tags in html which allows you to do so. the header tagsItalic [em] etc. The text includes your header tags (e.g. [h1]) it is given very importance by the search engine. you can use them to explain the page/post titles or the important sections of your website.
Header Elements:
• Header 1: Header 1 must be used to explain the most important section of your page. Usually Header 1 is used for Site’s title text.
• Header 2 & 3: Header 2 and 3 may be used for Page/Post titles or important sections of your pages. divide your content with headers is a good practice as it makes your site more readable and easy to navigate.
• Text Styles
• : Bold: You can bold particular words which are of high importance. Sometimes it’s well to bold your keywords where appropriate. However overdoing this may get you penalized.
• Italic: You can use the tag to emphasize particular words which will appear in italic.
• Quote: it is very useful when you are quoting from someone.
4. Keyword Optimization & Synonyms
Your site’s content needs to be optimized in such a particular way that it can suit both search engines & your readers. Stuffing your site with too more keywords can make your site unreadable. So you have to need have some sort of balance between your keywords & your content.
Important elements of Keyword Optimization:
• Research: Do a good research before you decide on your keywords. There are many plenty of free tools out there that can help you to do keyword research. few of my personal favorites are: SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.
• Keyword Density: Try to have a good keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
• Synonyms & Related Keywords: I personally like to use synonyms substitute of having a high keyword density. it helps to make my content sound natural but still helps in SEO.
• Long Tail Keywords: It is often well to target some long tail keywords as they are comparatively easier to rank for. During your particular keyword research you should be able to gather some good long tail keywords that you can optimize your site for. you can come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your real keyword and you might eventually get some good long tail keywords.
5. Link Optimization
link optimization one of the important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.
Important elements of Link Optimization:
• Try using well Anchor Text when you are linking to other people. it Include the suitable keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
• A well & clean Internal Link Structure with proper use of anchor text will definitely help. If you are using a CMS, then try usually permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.
6. Image Optimization
if your web site has ton of pictures, you wish to optimize them too as they can’t be scan by the search engines. It’s terribly simple for a personality's reader to interpret the image into its which means. but for an internet crawler the total deciphering method is totally totally different. programme spiders will solely scan text however not pictures. thus you wish to use some special tags for your pictures so as to convey them some which means
Some necessary Image optimisation Elements:
• altitude text : altitude text or Alternate Text is that the text to explain your image once your mouse moves over a picture on your website. The text ought to be pregnant however short. you'll use your relevant keywords as altitude text. If your browser can’t show the image for
• some reason, the altitude text is employed in situ of that individual image.
• File name : continually use pregnant file name for your pictures, use names like “apple-iphone-cover.jpg” rather than nonmeaningful “DSC24045.jpg”. Keep image file name same or like the altitude text.
• Image Title : continually use the title tag in pictures which is able to show the title as tool tip once a user moves his mouse over the image. Example of a picture with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]
• Image Linking : When you wish to link to your image, use the image keywords in your link text. Example: use “view associate degree Apple iPhone”, rather than “Click here to view” because the anchor text.
